Luminance Insight
Research is the stage before a business decision, whether it's developing a product, improving a service or establishing a brand.
Good research helps clients see their audience clearly, beyond mere consumer avatars and as complex humans with specific needs.
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Seeing your audience clearly leads to deeper impact.
Luminance Insight uses cultural insight to shine a light on nuanced truths to help clients make better decisions for deeper impact.
About
Luminance Insight was founded in 2018 to shed light on overlooked truths. We exist to provide nuanced audience understanding and storytelling rooted in agency. Theresa, our founder, is a freelance online researcher with a passion for shining a light on cultural insights.
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During her formative agency years, Theresa managed and moderated online communities, blogs, panels, online depths and focus groups for global brands. Today, she partners with small agency teams, fellow independents or client teams on everything from being an extra pair of hands on a project to leading a research project from kick-off to delivery.
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Theresa combines in-depth market know-how with strategic insight to help clients see their audiences clearly.
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How can I help?
Audience understanding
Spotlighting the experiences of your audience:​
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- Qualitative
- Quantitative
- Online communities
Cross-cultural insights
Connecting the dots for more inclusive research:
- Research design
- Recruitment spec planning
- Contextualising needs
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Client delivery
Lighting the path forward to drive better decisions:
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- Report-writing
- Debrief presentation
- Workshop facilitation
